Hello You!
Let’s get to know each other.
Hi, I’m Sam, your Business Support Partner on this heroic journey called running a business.
What’s my USP?
Well…me! After 20+ years in corporate I’ve seen the good and the bad in business and gathered some pretty awesome skills along the way, that I now share with ambitious small business owners like you.
I’m also the proud owner of a neurospicy brain, excellent for looking at challenges from a totally different angle to most people. For many of my clients, standing in the same place, looking at the same things in the same old way is what’s actually holding them back from progress – so a fresh perspective can be the gamechanger.
Sam x
I am more than just a Business Support Partner
I am your personal cheerleader…
I take my job seriously and invest in my own skills all the time, I’m currently studying for a Psychology degree (as if I wasn’t busy enough!), because learning what makes people tick and why they behave in the way they do, makes me a whole lot better at what I do.
I’m also a Tourette’s friendly employer, trained in understanding autism and currently training in ADHD/ASD and ND to better support my clients.
But I’m more than just a Business Support Partner, I am also your personal cheerleader, your “How are you today?” person and your “What do you need?” lady, providing motivation and encouragement when you need it.
If you’re wanting to achieve more in your business, then I’m ready to help you get there faster with a second brain (mine) and a second pair of hands (also mine!).
Some fun facts about me
I’m an ex-dancer who almost danced at Eurovision (didn’t see that coming did you!).
I’ve been in a Woman & Home Magazine feature with Lady Karren Brady.
I also featured in a national ad campaign for Sainsbury’s (in my bra none the less!)
I’m a Theo Paphitis #SBS winner and a #SmallBiz100 winner (go me!)
I’m mad about books and films, I love Studio Ghbli, Terry Pratchett and Stephen King.
I live with two boys, one pesky husband, a cat called Kuro, and a dog called Rolo.
My mission & values
(a.k.a. what it’s like to work with me)
Helping small business owners with big goals do more and achieve more. With understanding and support, I’m the silent partner and sounding board you need to unravel the mess and pull out the best, empowering you to do greater things in your business.
Clarity
Showing you the clear steps to achieve your vision
Collaboration
Working in partnership to move your business forward
Commitment
Supporting you with exactly what you need to succeed
How we can work together
Get one-on-one tailored support from me with these two fixed price packages.
Full Circle
Fast-track your progress with quarterly strategic guidance, planning and implementation to help you hit the big goals in your business sooner.
Sort The Thoughts™
Your muddled thoughts transformed into a structured plan with clear step-by-step actions and practical support to get you started.


‘Sam joined the Crescent team as an Associate in 2022, and has been a delight to work with ever since. She is enthusiastic in every task she is given.